Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2, University of applied sciences, Düsseldorf, language: English, abstract: This paper reviews and thoroughly analyses the strategy of ThyssenKrupp Elevator as a part of ThyssenKrupp AG group by implementing a variety of tools to analyse the impact of the external and internal environment on the company. It also reviews the current strategy and provides helpful general recommendations on how the company should proceed in order to reach global growth and benefit from the industry growth. A vision statement describes the company´s directions and future for a life span of 10 to 20 years as well as it defines the long-term goals and represents the company´s philosophy which forms the reference for the company to break down challenges and achieve these goals. A mission statement is the core of a business which articulates the strategy used to achieve the company´s goals and objectives and defines target population and Company´s values as well as it guides the planning process. Vision of ThyssenKrupp Elevator is defined as "Engineering confidence with everything we do" for the company to build trust among customers in terms of providing reliable and convenient passenger transportation systems for better flow of urban life and to make cities better place to live and to deliver the best people flow experience. ThyssenKrupp´s mission revolves around engaging customers, employees, investors, and society to reach global markets and to ensure competency and diversity, creating value for employees, customers and shareholders, providing innovative products to create sustainable infrastructure, and as a customer-focused company, keeping employee health and workplace safety as a top priority.