Corporations, business groups and other business organizations are increasingly concerned about social challenges that directly impact the future of capitalism. Colombia s Fundación Social (FS) a century-old Latin American business group has from its start operated under two different but closely intertwined rationales: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS mission, and business firms are instrumental. Remarkably, despite decades of growth as a ranking business group, FS underlying objective remained grounded in concern for the poor: To fight the structural causes of poverty.

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Acknowledgment Prologue Introduction 1. Prelude to change: fundación social, 1911 - 1948 2. Fundación social: rationale for shaping action 3. Governance and top management structures 4. Social intervention in changing times 5. Reflections on Fundación social experience 6. Revisiting social intervention instruments: a theortical assessment Appendices References