Most new businesses fail. But most of those failures are preventable.

The Lean Startupis a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startupis about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Eric Ries is an entrepreneur and author ofThe New York TimesbestsellerThe Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership.The Lean Startup methodology has been written about inThe New York Times, theWall Street Journal,Harvard Business Review,Inc. (where he appeared on the cover),Wired,Fast Company, and countless blogs. He lives in San Francisco.