Bibliografische Daten
ISBN/EAN: 9783110736953
Sprache: Englisch
Umfang: VIII, 379 S., 89 s/w Illustr., 75 farbige Illustr.
Format (T/L/B): 3 x 22.5 x 17 cm
Einband: gebundenes Buch
Beschreibung
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Autorenportrait
Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.
